With the iPhone X, Apple’s advertisers are inviting us to “Say hello to the future.” That’s a catchy slogan that reminds us that marketing is equally important to technology with Apple so let’s not get caught up in the advertising whirl that surrounds just about every device launched by the American tech giant. Instead, let’s concentrate on the technology on offer in the iPhone X and ask if it’s with the £999 asking price.
The new iPhone X will be available in two specifications to begin with: a 64GB version, which costs £999, and a 256GB model that will retail for £1,149 when it hits shelves in November. That sounds pretty expensive to us but that might not to you. The elephant in the room though is the iPhone 8, which was released earlier this month. That costs £699 so how much better does the iPhone X have to be to warrant paying £300 more for it?
[Image – youtube.com]