Tyler Blevins, who you might know as Ninja, has more followers than most on social media. In fact, he's got about 20 million of them across the different platforms he's involved with. If you're one of the 13 million followers he has on Instagram or one of the 100,000 who watch his Twitch streams, you'll know he's famous for playing Fortnite, Call of Duty: Black Ops 4 and Battle Royale. This guy earns a lot from ads on Twitch and YouTube which appear during his videos but he also earns from each paid subscription and he has endorsements. Let's find out exactly what all that adds up to.
Like a lot of the characters he plays, Tyler Blevins needs an origin story. So, let's start at the beginning. He was born on June 5, 1991, in Detroit. His professional gaming career began when he was 18 in 2009. Before then, he used to work for Noodle & Company. That year was a big one for him as he had his first competitive gaming event – a Halo 3 tournament in Orlando. In 2011, he opened a Twitch account and began a career during which he's accumulated 6 million followers. He used H1Z1 streams to build his fanbase. That's a free to play battle royale game to the uninitiated. From there he moved onto PlayerUnknown's Battlegrounds before taking first place at the 2012 Halo 4 MGL Fall Championships and the 2015 H1Z1 Invitational.
Fortnite: Battle Royale
When he began streaming Fortnite: Battle Royale in 2017, he started to gain the massive following he enjoys today. He has around 100,000 viewers each time he streams and events like playing Fortnite with Drake, Travis Scott and Juju Smith-Schuster in March 2018 boosted his appeal and increased his number of followers.
At Ninja Vegas 2018 he recorded a Twitch record with 667,000 viewers watching him simultaneously. He also enjoyed the limelight while playing Twitch's 2018 E3 Celebrity Pro-AM in which he won $1 million for the charity of his choosing.
Ninja also runs a YouTube channel and has other social media accounts all of which have large followings for example, he has 13 million Instagram followers. His YouTube account alone provides him with $500,000 per month at this time. That's because Fortnite is so popular.
CC BY/ TDKR Chicago 101 / Wikimedia Commons