Whether you go into Starbucks for the coffee, to meet up with friends or both, you'll be interested to read the psychological tricks the American coffee shop chain use to lure in customers. These guys have been in business since 1971 so they know how to market and sell, and they know how to manipulate their customers with clever marketing tricks. The tricks they use help to sell their coffee but they also make loyal return customers out of a large majority of those who enter their coffee shop.
Starbucks coffee shops don't look alike. You don't walk into one in a new city and feel like you're back in your home town. Unlike Costa Coffee, which have a pretty much uniform look no matter where you are, Starbucks differ from place to place because of their design philosophy. According to Starbucks' website, the coffee shop "should fit seamlessly within its neighbourhood" so each has a unique design. This makes customers feel like they're in a local coffee shop rather than an international chain but it also allows Starbucks to make an important change based on the popularity of the place. In busy urban store, for example in New York or London, you'll find a lot of hard chairs, typically wooden stalls. In those places, Starbucks want their customers to leave pretty quickly so they don't stack the place with comfortable chairs. In quiet sleepy towns, they put comfortable chairs in the window space so the place looks busier than it is.
Fear of missing out
Have you ever experienced the fear of missing out? It's a common marketing trick that Starbucks use to the max. The feeling that you'll miss a great discount or a good offer often fuels a customer's desire to purchase something. Starbucks use this trick all the time. Starbuck are always creating a new "exclusive drink" which helps to draw customers in. They're often only available for a week at a time.
Show me the light
Have you noticed how dark some coffee shops are? Your local Starbucks will be no exception. That's because they use light to highlight the products they want you to purchase. The entry to a Starbucks is always dark but the till area and the shelves are well-lit. Customers are drawn to the well-lit areas which means they're directed to the till but they're also more likely to impulse buy.